Real Estate Sponsor Prudential NW Realty Becomes Warren Buffett Co.


Real Estate Sponsor Prudential Northwest Realty has officially been acquired by Warren Buffett’s company HomeServices of America.

Buffett’s company purchased Prudential’s parent company Brookfield Residential Property Services last April, and now they’re partnering up to create a new company called Berkshire Hathaway HomeServices.

Now if this all sounds like deja vu, it’s because it kind of is – Brookfield purchased the Prudential Real Estate Brand in Dec., 2011. Then HomeServices of America (owned by Mid Amercian Energy Holdings Company, a subsidiary of Berkshire Hathaway) purchased the corporate owned offices, including PNW Realty.

“I could not be happier with this opportunity,” Broker/Branch Manager Lori Alden told The B-Town Blog. “Our company is moving in a very positive direction. Berkshire Hathaway has never allowed their name to be used as a franchise, and we feel extremely honored to be the first.”

Lori adds that she does not expect to see any immediate changes to the company, which is based in Olde Burien. However, the Prudential Real Estate Affiliates will receive the option to change to the “Berkshire Hathaway Homeservices” name.

Financial terms of the deal weren’t disclosed, but Berkshire’s HomeServices of America unit will be the majority owner. HomeServices already owns local brokerages with 16,000 real estate agents in 21 states.

We look forward to continuing our relationship with Prudential Northwest’s Burien office, and appreciate their supporting B-Town’s first and best blog!

Be sure to check out their Real Estate section here, along with their weekly Open House listings, posted every Friday.

The new company will be based in Irvine, Calif., and be led by a team of executives from Prudential Real Estate.

Here’s the full press release:

HomeServices of America, Inc.™, a Berkshire Hathaway affiliate, and Brookfield Asset Management (TSX:BAM.A)(NYSE:BAM)(EURONEXT:BAMA), announced today that they have partnered to introduce Berkshire Hathaway HomeServices®-a new franchise brand that joins the existing brands and affiliate networks of Prudential Real Estate and Real Living Real Estate.

Berkshire Hathaway HomeServices® combines the financial strength of both organizations, coupled with the operational excellence of HomeServices and superior real estate franchising experience of Brookfield.

The combined networks of more than 53,000 Prudential Real Estate and Real Living Real Estate agents generated in excess of $72 billion in residential real estate sales volume in 2011, and operate across more than 1,700 U.S. locations.

“Berkshire Hathaway HomeServices® is a new franchise brand built upon the financial strength and leadership of Brookfield and HomeServices,” said Warren Buffett, chairman and CEO of Berkshire Hathaway Inc. “I am confident that these partners will deliver value to the residential real estate industry, and I am pleased to have Berkshire Hathaway be a part of the new brand.”

“We are honored and proud to be entrusted with the use of the Berkshire Hathaway name as our new real estate franchise brand,” said Ron Peltier, chairman and CEO of HomeServices. “We will convey the strength of Berkshire Hathaway’s reputation and its associated principles of integrity and financial stability in everything we do.”

Berkshire Hathaway HomeServices® unites proven operational excellence, demonstrated integrity and the reputation of Berkshire Hathaway-among the world’s most admired companies, according to Fortune’s 2012 ranking-to deliver its real estate franchise offering in the market. This combination enables brokers and affiliates to attract and retain the best agents to provide superior customer service and to drive performance and profitable growth. Berkshire Hathaway HomeServices® will be available in 2013.

“The strength of the Berkshire Hathaway name, coupled with the operational excellence of HomeServices and the franchising experience of Brookfield, positions Berkshire Hathaway HomeServices® as a leading real estate franchise in the U.S., building on our traditions of exceptional client service and innovation. Brookfield is excited to be a partner in creating a home for the best real estate brokers and agents in the country,” said Bruce Flatt, Brookfield Asset Management CEO.

Berkshire Hathaway HomeServices® will be led by an experienced management team including Earl Lee, Chief Executive Officer; Stephen Phillips, Chief Operating Officer; Brian Peterson, Chief Financial Officer and Aleya Chattopadhyay, Chief Marketing Officer.

Information about Berkshire Hathaway HomeServices® is available at: www.berkshirehathawayhs.com.

About HomeServices of America, Inc.™
HomeServices of America, Inc. is the nation’s second largest, full-service residential brokerage firm and one of the largest U.S. providers of integrated real estate services. HomeServices is owned by MidAmerican Energy Holdings Company, a consolidated subsidiary of Berkshire Hathaway Inc. Since it became a MidAmerican affiliate in 1998, HomeServices has grown from 4,000 agents in three markets to more than 16,000 agents in 21 states. HomeServices is comprised of some of the industry’s most respected real estate firms, specializing in brokerage, mortgage, title and escrow services, insurance and relocation. Each of the HomeServices’ companies has been serving clients for an average of more than 60 years and is regarded for unparalleled service.

During 2011, the company’s associates facilitated nearly $32 billion in residential real estate sales and closed over $3.0 billion in home mortgages. From 1998-2011, HomeServices transacted nearly 1.9 million brokerage units with a total sales volume of more than $506 billion.

For more information, visit www.homeservices.com.

About Brookfield
Brookfield Asset Management Inc. is a global alternative asset manager with over $150 billion in assets under management. The company has over a 100-year history of owning and operating assets with a focus on property, renewable power, infrastructure and private equity. It has a range of public and private investment products and services. Brookfield is co-listed on the New York and Toronto Stock Exchanges under the symbols BAM and BAM.A, respectively, and on NYSE Euronext under the symbol BAMA.

Brookfield Residential Property Services is a leading global provider of real estate and relocation services, technology and knowledge, and a division of Brookfield Asset Management. Through its North American real estate and relocation operations, it has more than 75,000 real estate professionals in more than 2,800 locations, transacting over $150 billion in 2011.

Prudential Real Estate and Real Living franchisees are independently owned and operated. Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities and are used under license, with no other affiliation with Prudential.

For more information, visit www.brookfield.com


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